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Wimpy Braille Burgers


Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

I thought that’s pretty interesting~


Action Against Hunger: The Share Experiment

Despite not understanding a single word on the website, but the featured videos tells a thousand word. Love the simple idea & execution that related to the movement. Nice work!

We launched this experiment to study the behavior of children when faced with an uneven reality. To share or not to share? The answer for children comes naturally: out of 20 kids who participated, all of them decided to share. If it’s so natural for children, why do we sometimes find if difficult to do? There is a solution to hunger, we just have to learn to share.

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